A tradition of excellence-since 1923, The Craft Agency Inc. has embodied this tradition by delivering outstanding insurance, financial options and risk management to businesses and families nationwide.
From timeless personal protection like auto, homeowners and life insurance to commercial insurance programs for unique businesses such as archery retailers and manufacturers, tanning salons, race teams and food processors, The Craft Agency Inc. is committed to leading our industry with integrity, teamwork and innovation.

About Us

In 1923, two brothers, Merrill and Rafe Craft, founded The Craft Agency Inc.. Dedicated to accommodating individuals, families and businesses with quality insurance options that provide security and peace of mind, The Craft Agency Inc. quickly established itself as one of the premier independent insurance agencies in Michigan.

The years passed, but The Craft Agency's family-owned tradition and unwavering commitment to excellence never faltered. As the nation shifted from cities to suburbs and from assembly lines to cubicles, The Craft Agency Inc. continued to add new services and specialty programs to meet the ever-changing needs of individuals and businesses across the country.

Today, The Craft Agency Inc. is still led by members of the Craft family:

Robert M. Craft - President
Richard M. Craft - Executive Vice President
David W. Craft - Executive Vice President

With over 40 employees include 30 licensed agents, as well as two on-staff attorneys and a business consultant, The Craft Agency Inc. is well-suited to help both families and organizations get the financial protection and the peace of mind they desire, well into the 21st century.

Mission / Vision

As one of the longest established independent insurance agencies in southern Michigan, The Craft Agency, Inc. will remain a premier insurance provider with an outstanding reputation for customer service through our local and national programs.

Together through teamwork and ongoing communication with our clients, the community, our insurance companies, and each other; we position ourselves to be well respected by being competitive, giving back to the community, educating employees and clients, and committing ourselves to excellence.

We will continue to be staffed by charitable and extraordinary people who value the importance of quality client relationships. We will always strive to do what is best for our customers, the community, the companies we represent, and our co-workers.

"Do the right thing and everything else will take care of itself" - Robert D. Craft (1931-2010)

Personal Insurance

Personal Insurance

At The Craft Agency Inc., we understand that safeguarding your family's assets is one of the most important things you can do to sustain peace of mind in life. That's why it is our number one priority. Our Personal Lines Insurance Department is completely dedicated to providing our clients with comprehensive coverage plans that fit their exact needs.

The Easy Way to Save:

Not only does The Craft Agency quote multiple insurance companies to give you the best price, we also offer many discounts including:

  • Multiple Policy Discount
  • Passive Restraint System Discount
  • Good Student Discount
  • Anti-Lock Brake Discount
  • Paid In Full Discount
  • Numerous Group Discounts
  • And many more discounts are available...

Let us find all of the discounts for you! Your policies come with an appointed Customer Service Agent who will provide you with in-depth and personable service, including finding available discounts to help you save money on your insurance needs.

Why Choose The Craft Agency?

We will quote your policies with multiple insurance companies giving you superior coverage and options at the best price.

Every policy is reviewed at time of renewal so that we can make recommendations for future policies based upon a your current known exposures.

We strive to ensure every client receives the best price for their policy by providing them with all multi-policy, group-membership and insurance discounts available.

We represent well-respected, financially sound, multi-state personal lines insurance companies, providing you with superior coverage and options.

Every Customer Service Agent is licensed and maintains their CISR (Certified Insurance Service Representative) designation.

Our Customer Service Agents maintain a commitment to continuing education to be knowledgeable of any changes that occur within the insurance industry.

You are provided prompt claims service through our in-house Claims Department if an unexpected loss occurs, allowing us to provide in-depth and personable service.

Business Insurance

Business Insurance

Every business has many moving parts. Government taxes, employee benefits, environmental concerns-with so many responsibilities surrounding a standard company, it is important to make sure that it's protected on all fronts. The Craft Agency Inc. specializes in commercial insurance by carefully selecting insurance companies and coverages tailored to meet your company's specific obligations.

Local or national, large or small, The Craft Agency Inc. has the products and services your company needs to operate successfully with one less thing to worry about.

Industry Leading Techniques

Each client is assigned a "team" consisting of a Producer, who specializes in your type of business, and a Customer Service Agent, who handles your everyday needs.

The Craft Agency Inc. represents multiple insurance companies, allowing us to provide a wide range of insurance coverages for all types of organizations.

We have a dedicated in-house rater to assure that your company receives quick turnaround time on your commercial insurance quote.

Our Loss Control and Risk Manager is here to assist you in making sure your business exposures are safe and that the potential for loss is minimized or eliminated.

We're not bound by borders-worldwide coverage is available for those businesses with international exposures.

A commitment and dedication to continuing education enables us to understand the needs of your business now, and in the future.

Two attorneys are on staff and licensed in Michigan to assist with insurance-related legal issues.

Every Customer Service Agent is licensed and maintains their CISR (Certified Insurance Service Representative) designation.

Several of our Commercial Lines personnel have obtained, and maintain, their CIC (Certified Insurance Counselor) designation.

With around-the-clock service from our in-house Claims Department, we have the ability to handle your claims questions in a timely manner.

Life & Health

Life & Health Insurance

The Craft Agency Inc. not only represents the leading insurance companiesfor insuring physical property, but also those companies who insure two priceless entities-life and health. Whether you're looking to protect yourself, your family or your employees, we provide creative and effective insurance packages backed by 85 years of experience in the industry.

Individual & Family Policies

Assigning a licensed Customer Service Agent to every client allows our staff to dedicate an ample amount of time to carefully evaluate your current situation and future needs. By understanding your circumstances intimately, we can develop a personalized plan of services and insurance policies, providing you with the perfect coverage.

We offer innovative health plans for all age groups, including popular consumer-driven health care plans. And, our one-on-one approach includes a Life Insurance Financial Needs Analysis, which determines Life, Disability, Long-Term Care and Annuity needs that you may not have recognized.

Group Employee Benefits

Because we work with different businesses from all different industries, our experienced team performs extensive market research of your respective area of expertise to assure that we have a strong understanding of the needs of your business. Not only do we assist in all aspects of enrollment, administration, education and claims issues, but we also inform you of the latest changes throughout the insurance industry that lead to new innovations and legislations. We are also contracted with top Third Party Administrators (TPAs) to provide a variety of human resource tools.

Employee Benefit Services

  • CraftBenefits.com
  • Employer Administrative Services
  • Employee Enrollment Meetings
  • Wellness Promotions
  • Claims Assistance
  • Innovative, Creative & Cost-Effective Plans
  • Self-Funded Plans
  • Flexible Spending Accounts
  • Health Reimbursement Arrangements
  • Health Savings Accounts
  • COBRA Administration
  • HIPAA Administration
  • FMLA Administration

Specialty Programs

Specialty Insurance Programs

The Craft Agency Inc. is an authorized agent of many notable insurance companies across the state and the nation. Coupled with our network of specialty carriers, we have the ability to provide the right insurance options for even the toughest classes of business. Our tradition of excellence and dedication to client satisfaction makes The Craft Agency Inc. the premier choice for specialty industries, such as:

  • Archery
  • Campgrounds
  • Rod & Gun Clubs
  • Race Teams
  • Food
  • Tanning
  • Salon, Spa and Beauty
  • Marine & Boat Dealers
  • Human Services

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